DoubleClick Rich Media
The Cascade is the IAB Future Format 2012 Winner.The Cascade unit has been developed to meet increased client demands within the digital arena. Enabled for both Flash and HTML5, the Cascade provides rich, interactive content in a consistent advertising platform across multiple devices, maintaining high impact and engagement levels across all devices.As users engage with the unit, on click, they can choose to ‘cascade’ downwards to reveal additional panels, scrolling and rotating through the expanded space. As a result, advertisers will achieve a high level of user engagement, whether it’s click, swipe or scroll.The Cascade is a truly unique multi-platform, rich media unit, offering an engaging user experience. It captures the interest of the user and drives engagement, no matter what device.