The IAB Rising Stars Slider format sits at the bottom of the page, filling 100% of the browser width with interactive, Rich Media content.On user interaction, the IAB Slider can expand from a slim footer to a large canvas, while ‘sliding’ the sites content to one side. The sliding action creates space for brands to unveil a full Rich Media experience - from videos to games to embedded websites.The user can slide the page content back in place at anytime, providing a metric for brand engagement.