On August 19th, 2014, DoubleClick invited creative and media teams to collaborate at Google for a half day focused exclusively on display ads. Our aim was to provide insight into where today’s automotive shoppers are online, and the best formats and strategies to reach them. With 60 attendees covering a wide range of advertisers including; Fiat, Ford, VW, Peugeot, Citroen, Mini, Toyota, Suzuki, Shell, Kia, Jaguar, Land Rover and Vauxhall.
We provided tailored sessions on;
-
- Latest insights into automotive research on how people shop for cars
-
- Overview of how DoubleClick can help you collect, segment, and engage with your target audiences
-
- Why go HTML5? and the Latest innovations used within automotive
-
- Revamped overview of dynamic creative and the automotive vertical solution
-
- Dynamic creative panel with VW teams from Mediacom and Tribal DDB highlighting their success with dynamic.
Thanks to everyone who attended and helped to make the day such a huge success!
This event is the first of many. If you’re interested in attending a Rich Media event, reach out to your DoubleClick Account Executive for more information.
