Peugeot Turkey set themselves the following Goals with their latest marketing campaign:
- Reduce cost per lead (CPL)
- Lower operational costs and increase productivity
- Gain insights into Peugeot consumer's online behaviour and accumulative 1st party data
Over the course of the next 6 months their approach provided them a 15% monthly drop in CPL and a massive 98% reduction in creative costs.
Want to know how they did it? Then read the full case study here
