DoubleClick Rich Media Gallery

MINI Australia
MINI Coupe and Roadster

Media Agency: Emitch
Creative Agency: Ogilvy Melbourne
Countries: Australia
Verticals: Automotive
Formats: Roadblock,
Feature: Takeover, Background Skin

April 2012

Ad in a Box
YouTube Masthead

The YouTube Masthead format is an engaging experience that you design to showcase your brand, centralising a user’s focus on your brand for every single visitor to the YouTube homepage for a full 24 hours.

Combine the large canvas with any of our other innovations and captivate viewers in a truly rich experience.

Media Agency: UM
Creative Agency: MRM
Countries: Japan
Verticals: Pharmaceutical
Formats: Expanding,
Feature: Video, Interactive, Game

April 2012

Ad in a Box
Mood Skin

The Mood Skin focuses on brand awareness, engagement and recognition by taking the most prominent colour in the video placement as it plays, dynamically changing the background colour of the site to match.

Many top brands are already strongly associated to a particular colour – the Mood Skin allows brands to leverage this association to naturally draw user attention to the video message.

With the frequency of these colour changes controlled by the advertiser within the ad unit, the Mood Skin is compatible with any site and any Rich Media placement. The only requirement: that the placement contains video.

The Mood Skin: taking brands to the bleeding edge.

Formats: MPU/Rectangle
Feature: Video, Bespoke, Interactive Video, Wallpaper, Background Skin, Local Connect, Ad in a Box

April 2012

Tipp-Ex
Hunter and Bear's birthday party

Creative Agency: BUZZMAN
Countries: France
Verticals: Packaged Goods
Formats: Banner/Leaderboard,
Feature: Video, Dynamic, Interactive, Viral, User-generated content

April 2012

Sky Bet
Formula 1 - Live Odds

Media Agency: Mediacom
Creative Agency: Sky Bet
Countries: United Kingdom
Verticals: Other
Formats: Skyscraper, In-page
Feature: Dynamic, Feeds

April 2012

McDonalds
Loose Change Menu

Media Agency: OMD Sydney
Creative Agency: DDB Sydney
Countries: Australia
Verticals: Retail
Formats: , In-page
Feature: Interactive, Game

April 2012

FOXTEL
AFL - Every Moment Live

Media Agency: Performics
Creative Agency: CHE
Countries: Australia
Verticals: Entertainment
Formats: Multi-float
Feature: Video, Wallpaper, Local Connect

March 2012

Ad in a Box
Cinema Ad

The Cinema Ad AIAB format allows publishers to extend their video inventory to new audiences, putting users in a movie mindset and brands on a clutter-free canvas. Flexibility is paramount. Publishers are able to define how the Cinema Ad functions from expanding on click or rollover through to how much site content remains visible through the translucent background layer.

Enhance the impact of your video creative. Bring your brand to the big screen.

Formats: Expanding, In-page, In-page with Floating
Feature: Video, Ad in a Box

March 2012

Swedish Armed Forces
Vem bryr sig

Media Agency: Carat SE
Creative Agency: DDB Stockholm
Countries: Sweden
Verticals: Other
Formats: , In-page
Feature: Video, Live Streaming

March 2012

Volkswagen Group Sweden
Small is Great

Media Agency: MediaCom
Creative Agency: DDB Stockholm | Production Agency: The Brewery
Countries: Sweden
Verticals: Automotive
Formats: , In-page

March 2012

Star India Pvt Ltd
Star Oscars

Media Agency: Star India
Creative Agency: Grey
Countries: India
Verticals: Entertainment
Formats: Expanding,
Feature: Video, Game, Interactive Video

March 2012

Ad in a Box
IAB Rising stars - Slider

The IAB Rising Stars Slider format sits at the bottom of the page, filling 100% of the browser width with interactive, Rich Media content.

On user interaction, the IAB Slider can expand from a slim footer to a large canvas, while ‘sliding’ the sites content to one side. The sliding action creates space for brands to unveil a full Rich Media experience – from videos to games to embedded websites.

The user can slide the page content back in place at anytime, providing a metric for brand engagement.

Expand your reach. Take a Slide.

Build Guide

Ad in a Box
Cascade: IAB Future Format

The Cascade is the IAB Future Format 2012 Winner.

The Cascade unit has been developed to meet increased client demands within the digital arena. Enabled for both Flash and HTML5, the Cascade provides rich, interactive content in a consistent advertising platform across multiple devices, maintaining high impact and engagement levels across all devices.
As users engage with the unit, on click, they can choose to ‘cascade’ downwards to reveal additional panels, scrolling and rotating through the expanded space. As a result, advertisers will achieve a high level of user engagement, whether it’s click, swipe or scroll.

The Cascade is a truly unique multi-platform, rich media unit, offering an engaging user experience. It captures the interest of the user and drives engagement, no matter what device.

Formats: Expanding
Feature: Interactive, Ad in a Box, HTML5

March 2012

Ad in a Box
FloorAd

The Floor Ad sits at the bottom of the page, filling 100% of the browser width with interactive, Rich Media content.
Whether a user scrolls the page or resizes the browser window: the Floor Ad serves as a constant access point for users to engage with brands.
On user interaction, the Floor Ad can expand from a slim footer to a large canvas for brands to unveil a full Rich Media experience – from videos to games to embedded websites.
Expand your reach. Take to the Floor.

Media Agency: Deutsch LA
Creative Agency: Dutch Monaco
Countries: USA
Verticals: Entertainment
Formats: Banner/Leaderboard, Expanding
Feature: Video, Interactive, Tell-a-friend, Game, User-generated content, Age Gate

February 2012

DoubleClick Rich Media
Template Database

Are you a creative agency looking for a template to base your next Rich Media masterpiece on?

Are you a publisher who wants to make sure that a particular format or creative size will work on your new mobile or desktop site design?

Then rejoice for you’ve come to the right place! Our Template Database allows you to filter and find whatever format, size, feature and type (AS2, AS3 or HTML5) of ad it is that you’re after and then once you’ve found it you can then preview it (to really make sure that it’s what you want), find out exactly how to build it and then download the files (or tag).

Oh and if you don’t see what you’re after then you can also let us know and we’ll make sure that its there for you ASAP.

Formats: MPU/Rectangle, Skyscraper, Banner/Leaderboard, Roadblock, Expanding, Floating, , In-page, In-page with Floating, IM Expand, , , Pushdown, InStream, Multi-float, Mobile

Media Agency: Quirk
Creative Agency: Jam
Countries: United Kingdom
Verticals: Entertainment
Formats: , In-page
Feature: Video, Interactive

December 2011

Snowball Fight!

Duck, aim, draw & flick!

Have a multi-platform interactive snowball fight with DoubleClick Rich Media

Creative Agency: DoubleClick Rich Media

December 2011

Warner Brothers
Sherlock Holmes 2 Sidekick

Media Agency: OMD
Creative Agency: Pixelette Studios
Countries: USA
Verticals: Entertainment
Formats: Roadblock
Feature: Video, Dynamic, Interactive, Downloads, Sidekick, Local Connect

December 2011

TVNZ
Auckland Daze

Media Agency: TVNZ
Creative Agency: TVNZ
Countries: New Zealand
Verticals: Entertainment
Formats: MPU/Rectangle, In-page with Floating
Feature: Video, Interactive, FullScreen

December 2011

Coca-Cola
Snowglobe Live Wallpaper

Countries: USA
Verticals: Packaged Goods
Formats: Mobile
Feature: Interactive, Wallpaper, HTML5

December 2011

Nikon
1j1

Media Agency: Mediacom
Creative Agency: BestOfMedia
Countries: France
Verticals: Technology
Formats: In-page with Floating
Feature: Interactive, Feeds, Sidekick

December 2011

Volvo
Cars of North America

Media Agency: Mobext
Countries: USA
Verticals: Automotive
Formats: Mobile
Feature: Video, Interactive, Google Maps, HTML5

December 2011

Ad in a Box
VideoSkin

Use the DoubleClick Rich Media Videoskin format to revamp page design, replace those static backgrounds and add instant visual appeal by filling them with video content.

The basic implementation doesn’t even require any Flash development: just add your own video and enjoy the show!

Formats: In-page with Floating
Feature: Video, Wallpaper, Background Skin, Push-down, Ad in a Box

December 2011

H&M
Versace for H&M

Media Agency: iProspect
Creative Agency: Tag Worldwide
Countries: United Kingdom
Verticals: Retail
Formats: Expanding,
Feature: Video, Interactive, Google Maps, IP Detection

November 2011

Ad in a Box
YouTube Player Component

Are you already using YouTube for uploading all of your videos to? Are you using it in order to achieve greater reach and create buzz around the next great blockbuster film trailer, using it as a way to get repeat views on any TV spot you’re currently running or just using it as a way to host general videos and advertising related content?

Then why not bring your Rich Media creatives to life by using our DoubleClick Rich Media YouTube Player Component to pull in that same video into your ads too?

Ad in a Box
Plus One Button

Google+ is Google’s new social media space and with Google+ comes the +1 button. The +1 button in a DoubleClick Rich Media ad allows consumers to instantly express affinity with a brand and recommend advertised products or services to contacts and connections across the Internet.

Use this button to make ad content more relevant for users and by doing so also increase overall brand and more importantly user engagement.

Put the +1 button in your own Rich Media and get conversations going.

Ad in a Box
Webcam Component

Give the viewers of your creative a completely custom, personal and unique experience by allowing them to become part of your ad!
What better way is there to allow a user to remember, engage and become aware of a brand than by having them interact and take part in the advert itself?
Whatever your idea and whatever you decide to do, do it easily by using our simple drag and drop webcam component.

Media Agency: New York Magazine | Publisher: New York Magazine
Creative Agency: Joystick Interactive
Countries: USA
Verticals: Retail
Formats: In-page
Feature: Interactive

August 2011

Ad in a Box
Stage Maximizer

Grabbing a user’s attention is often the making or breaking of a campaign. But with multiple adverts, articles or news stories on a page, it’s difficult to not only grab but also keep a user’s attention. This is where the Stage Maximizer comes into its own!

Increase active engagement with your creatives by making a fully interactive, animated and full-screen Flash experience.

Ad in a Box
IAB Rising Stars - Pushdown

The IAB Rising Stars Pushdown creative is made to sit elegantly at the top of a publishers site allowing for advertising to be displayed along with all of the important page elements. Once a user interacts with the IAB Pushdown it expands, but instead of covering any of the sites page content it pushes the page content downwards creating a completely new space for the advertiser to invite a user to interact with.

July 2011

Warner Brothers
Green Lantern

Media Agency: PHD UK
Creative Agency: Jam
Countries: United Kingdom
Verticals: Entertainment
Formats:
Feature: Video, Interactive, Downloads, Cursor Chase, 3D, Viral, Local Connect

July 2011

Ad in a Box
QR Code Generator

QR Codes are quickly taking hold as more and more people join the smart phone revolution, take this opportunity to drive users to convert via their mobiles and increase your campaign footprint by implementing QR Codes within your Rich Media Campaigns easily and efficiently with our new QR Code Generator component!

Formats: In-page
Feature: Viral, User-generated content, Ad in a Box

July 2011

moneyou
Maak van je vakantie-geld

Media Agency: Lemz | Net Society
Creative Agency: Random
Countries: Netherlands
Verticals: Finance
Formats:
Feature: Video, Interactive, Game, Interactive Video

July 2011

Citroen
DS4

Media Agency: OMD UK
Creative Agency: Euro RSCG UK
Countries: United Kingdom
Verticals: Automotive
Formats: Skyscraper, Banner/Leaderboard, Roadblock
Feature: Takeover, Interactive, Local Connect

July 2011

Ad in a Box
Clickable Skin

The Clickable Skin takes creative content specified by you and uses it to replace the entire background of the publishers page. Unlike backgrounds and skins of the old days this one delivers the complete Rich Media experience with animation and interactivity, bringing a whole host of new possibilities to the format.

Formats: In-page, In-page with Floating
Feature: Takeover, Wallpaper, Background Skin, Ad in a Box

July 2011

Ad in a Box
Mouse Checker

Looking for new ways to increase ad interactivity? Want to grab users attention more? Then Mouse Checker is for you! Use it to detect where the cursor is when its both inside and outside of your creative, and have it directly alter anything from animation to sound or even video.

Media Agency:
Creative Agency: Feref
Countries: Italy
Verticals: Entertainment
Formats: MPU/Rectangle, Roadblock,
Feature: Video, Local Connect

June 2011

Ad in a Box
DoubleClick Rich Media

We’ve taken some of the most impactful advertising formats in the world; collected together all of the information you need to work with them; packaged it all up inside a little box…

…and called it Ad in a Box

Ad in a Box
Live Stream Component

Have a live event planned? Why not incorporate it into your Rich Media advertising with this simple live streaming component. With a comprehensive API and full documentation, create your live streaming ad the easy way.

Formats: Expanding
Feature: Video, Live Streaming, FullScreen, Ad in a Box

June 2011

Opel
Astra 1.3 CDTI Ecoflex

Media Agency: View Portugal
Creative Agency: View Portugal
Countries: Portugal
Verticals: Automotive
Formats: MPU/Rectangle, Expanding
Feature: Interactive, Cursor Chase

May 2011

Intel
Intel Core

Media Agency: GFMO OMD
Creative Agency: Tag Worldwide
Countries: Germany
Verticals: Technology
Formats: Expanding,
Feature: Interactive, Game

May 2011

Hyundai
New Thinking

Media Agency: MC Saatchi
Creative Agency: LIDA
Countries: United Kingdom
Verticals: Automotive
Formats: MPU/Rectangle, Expanding
Feature: Interactive, Cursor Chase

May 2011

Ad in a Box
Sportnetwork Masthead

Sportnetwork in Italy are one of the first sites after YouTube to start using their own version of the IAB’s Rising Star Billboard format. The Billboard is a large 980×250 ad slot that runs the width of a site and makes use of a “Love it or leave it” value exchange with a user, as if they don’t love the large creative, they can close it.

Formats: In-page
Feature: Ad in a Box

May 2011

Mercedes
Das Beste oder nichts

Media Agency: Hakuhodo DY Media Partner
Creative Agency: Hakuhodo i-studio Inc
Countries: Japan
Verticals: Automotive
Formats: Expanding,
Feature: Video, Interactive

May 2011

Ad in a Box
Picture Frame

The Picture Frame is a format designed to surround any specific area or page content on a publishers site, and can even be used to border a whole page of the site too. The Picture Frame format also includes expand functionality helping to create a stronger sense of user engagement and allowing for a more complete page takeover.

Media Agency: MEC Global
Creative Agency: TBWA Chiat Day
Countries: USA
Verticals: Entertainment
Formats: MPU/Rectangle, Roadblock, , In-page
Feature: Video, Interactive, Local Connect

April 2011

Creative Forum London

With industry insights from engaging experts, we open the discussion on what HTML5 is, why it’s causing such a stir, and how DoubleClick Rich Media are already enabling brands and Creatives alike with the tools to reach the mobile generation.

Same ads

Same platforms

Different language

Countries: United Kingdom

April 2011

Creative Forum Hamburg

HTML5 in Hamburg as DoubleClick Rich Media opens the Creative Forum in Germany. Industry experts bring engaging content to creative agencies to see just what HTML5 is, and how it will change the world (probably).

Same ads

Same platforms

Different language

Are you a creative agency looking for a template to base your next Rich Media masterpiece on?

Are you a publisher who wants to make sure that a particular format or creative size will work on your new mobile or desktop site design?

Then rejoice for you’ve come to the right place! Our Template Database allows you to filter and find whatever format, size, feature and type (AS2, AS3 or HTML5) of ad it is that you’re after and then once you’ve found it you can then preview it (to really make sure that it’s what you want), find out exactly how to build it and then download the files (or tag).

Oh and if you don’t see what you’re after then you can also let us know and we’ll make sure that its there for you ASAP.

Media Agency: Mindshare
Creative Agency: DOKYO GmbH | Digital Production: La Red GmbH
Countries: Germany
Verticals: Pharmaceutical
Formats: Expanding,
Feature: Video

April 2011

SpecSavers
Postman Pat 2 for 1

Media Agency: I-Level
Creative Agency: Anorak
Countries: United Kingdom
Verticals: Retail, Pharmaceutical
Formats: Roadblock, In-page with Floating,
Feature: Video, Takeover, Wallpaper, Background Skin

April 2011

Google
Watch This Space

Media Agency: Essence
Creative Agency: Vast Forward
Countries: Germany
Verticals: Technology
Formats: Banner/Leaderboard, Expanding
Feature: Interactive, Feeds, Game

April 2011

ITV 2
The Only Way Is Essex

Media Agency: Mindshare
Creative Agency: BBH
Countries: United Kingdom
Verticals: Entertainment
Formats: , In-page
Feature: Video

April 2011

Opel Corsa
Corsa Challenge

Media Agency: Isobar Belgium
Creative Agency: McCann Lowe
Countries: Belgium
Verticals: Automotive
Formats: Banner/Leaderboard, Expanding
Feature: Interactive, Game, 3D

April 2011

Intel
Intel Core i5

Media Agency: OMD
Creative Agency: Tag Worldwide
Countries: United Kingdom
Verticals: Technology
Formats: MPU/Rectangle, Banner/Leaderboard, Roadblock, In-page, In-page with Floating,
Feature: Video, Takeover, Interactive, Game, Wallpaper, Background Skin, Sidekick, Local Connect

April 2011

Turner Sports / NCAA.com
March Madness on Demand

Media Agency: Turner Media Group / MediaVest
Creative Agency: Turner Sports CSSU
Countries: USA
Verticals: Entertainment
Formats: MPU/Rectangle, Expanding
Feature: Video, Dynamic, Live Streaming, Feeds

March 2011

iDTGV
iDTGV Ouverture Printemps

Media Agency: Voyages SNCF
Creative Agency: Voyages SNCF
Countries: France
Verticals: Travel
Formats: Banner/Leaderboard, In-page
Feature: Calendar Reminder

March 2011

Autotrader
Banner Search

Media Agency: iProspect
Creative Agency: Differencis
Countries: United Kingdom
Verticals: Automotive
Formats: Banner/Leaderboard, Expanding
Feature: Dynamic, Feeds

March 2011

Ad in a Box
IAB Rising Stars - Side Kick

Side Kick allows you to push site content out of the way, maximising your creativity by providing you with a blank canvas on which to paint the colours of your brand engagement

Formats: In-page with Floating
Feature: Sidekick, Ad in a Box

March 2011

Ad in a Box
Skype In-App Expand Ad

The Skype Expanding Ad – a 650×170 placement that lives in the Skype desktop application, expanding to 650×340 on click.

Formats: Expanding,
Feature: Ad in a Box

March 2011

Debenhams
Debenhams Brand Feb-March 2011

Media Agency: iProspect
Creative Agency: Differencis
Countries: United Kingdom
Verticals: Retail
Formats: Banner/Leaderboard, Expanding
Feature: Dynamic, Interactive, Feeds

March 2011

Citroen
Citroen DS3

Media Agency: Media Contacts
Creative Agency: IECI El Corte Inglés
Countries: Spain
Verticals: Automotive
Formats: MPU/Rectangle, Expanding, In-page
Feature: Takeover, Dynamic, Interactive

March 2011

Zurich
Bouncing Kids

Media Agency: Mindshare
Creative Agency: Ogilvy
Countries: Germany
Verticals: Finance
Formats: MPU/Rectangle, Skyscraper, Roadblock, In-page
Feature: Takeover, Local Connect

March 2011

Volkswagen
VW Beetle

Media Agency: Ströer / Mediacom
Creative Agency: Smoox
Countries: Germany
Verticals: Automotive
Formats: Expanding,
Feature: Video, Purpose Filmed

March 2011

Alfa Romeo
Mito Sprint Spotify Lightbox

Media Agency: Maxus
Creative Agency: Yuki
Countries: United Kingdom
Verticals: Automotive
Formats: In-page
Feature: Interactive, Spotify Lightbox, Hotspots

March 2011

Orange
Film February

Media Agency: MEC
Creative Agency: Chemistry
Verticals: Entertainment
Formats: MPU/Rectangle, Expanding
Feature: Dynamic, Interactive

March 2011

Orange
Film February Roadblock

Media Agency: MEC
Creative Agency: Chemistry
Countries: United Kingdom
Verticals: Entertainment
Formats: MPU/Rectangle, Banner/Leaderboard, Roadblock
Feature: Dynamic, Interactive, Local Connect

March 2011

Electronic Arts
Portal 2

Media Agency: Mediacom
Creative Agency: Crossmedia DE
Countries: Germany
Verticals: Entertainment
Formats: MPU/Rectangle, Roadblock,
Feature: Video, Local Connect

March 2011

Media Agency: OMD NL
Creative Agency: Bone
Countries: Netherlands
Verticals: Entertainment
Formats: MPU/Rectangle, Roadblock, , In-page
Feature: Video, Takeover

January 2011

Canal+
Maison Close

June 2010

Disney
Disney UP Masthead - Russia

Media Agency:
Creative Agency:
Countries: Russia
Verticals: Entertainment
Formats: , In-page
Feature: Video

June 2010

fox
Avatar Masthead - Russia

Media Agency:
Creative Agency:
Countries: Russia
Verticals: Entertainment
Formats: Expanding,
Feature: Video, HD, FullScreen, Viral

June 2010

fox
Avatar Masthead - Spain

June 2010