Billboard
DoubleClick Rich Media
An IAB Rising Stars Winner in 2011, the MSN Billboard is a 970x31 Expanding (Pushdown) creative.When a user first visits MSN, the 970x31 Pushdown creative starts in its expanded state (970x250), and the user can click to close it at any time. This collapses the creative to 970x31, where a “show ad” call-to-action is displayed. At the same time, the state (collapsed) is saved so that the Billboard retains this state if the user revisits MSN.