Pushdown
DoubleClick Rich Media
IAB Rising Stars Winner 2011. The IAB Rising Stars Pushdown creative is made to sit elegantly at the top of a publishers site allowing for advertising to be displayed along with all of the important page elements. Once a user interacts with the IAB Pushdown it expands, but instead of covering any of the sites page content it pushes the page content downwards creating a completely new space for the advertiser to invite a user to interact with.