Scratchy Surface
DoubleClick Rich Media
Scratchy Surface recreates the Scratch Card experience where one or more areas of your ad can contain concealed information which can be revealed by scratching off an opaque covering.Our new component enables you to use any image as a mask which users can scratch away by using their mouse. On mobile devices things gets even better though as by using touch controls you can literally swipe away the surface to reveal new content. Use the Scratchy Surface component and open up new avenues of engaging with your users. This solution is a new innovation from the DoubleClick Rich Media team which is currently in beta and has limited availability.If you are Studio Certified and interested in utilizing this solution or developing it further for your campaign, please contact your Rich Media Creative Technical Consultant for more information:dclk-drmtechnical@google.comWhile a solution is in beta, the production time may differ from DoubleClick’s other offerings. It’s recommended to allow 2-4 weeks for the integration of this solution within your campaign although timelines may differ.