How can I capture these moments? By using HTML5 rich media creatives
The market is already moving to this standard: as consumers continue to use mobile devices more frequently, publishers are migrating to HTML5 video players and browsers are introducing power saving plugins that prevent Flash ads from working properly.
How can I build impactful HTML5 creatives?
By using one of our HTML5 authoring or plug-and-play solutions.
DoubleClick Studio Layouts:
For DoubleClick Studio users, you can use HTML5 layouts within the tool to turn your assets into HTML5 ad units in a few minutes. Find out more
Adwords Ready Ad Gallery
Similar to Studio Layouts, Adwords provides a Ready Ad Gallery of templates that can be used to turn assets into HTML5 ads in minutes for AdWords campaigns. Find out more
Find more examples and best practices here