Lightbox Ads

Captivate consumers with rich creative messages

Lightbox Ads

What is it?

Lightbox Ads strengthen brand-to-audience relationships by making a rich creative canvas come alive as consumers stream videos, play games, and more. Advertisers only pay when audiences engage - ensuring that your message is resonating with people that are interested in your brand. Lightbox Ads can be built in DoubleClick Studio and are served on the Google Display Network. Find out more

Case Study

Read through our customers examples and check out our best practices

Build Guides

Follow our step-by-step build guides, Lightbox.

How does it work?

Choose from a variety of formats that marry the art of creative story telling with the science of digital. Here's how:

  • Consumers engage with your ad by hovering over its teaser state, prompting it to expand
  • Our adaptive algorithm increases engagement rates quickly by showing your ad to consumers who are most likely to interact with it
  • 2 second hover state helps eliminate accidental expansions
  • The teaser state for a Lightbox or Hover-to-Play could be any standard IAB display ad slot
  • Content takes center stage and the entire experience happens within the comfort of the original web page
  • Build ads in DoubleClick Studio. Run them on the Google Display Network

Lightbox Ads: High-impact brand experiences on the Google Display Network

Image Ads


Embed a YouTube video, game, or other stunning piece of content into a standard IAB-sized, scalable ad unit that expands into a near full-screen canvas. After a 2 second hover delay to help determine that a user actually intends to engage, content expands in the forefront while a dimming effect on the page underneath makes your content stand out.

Dynamic Ads

YouTube Masthead in Lightbox: Reuse your Youtube Homepage Masthead across the Google Display Network

Capitalize on already-created YouTube Homepage Masthead creative pieces by reusing them in the Lightbox format. A 2 second hover delay applies to help eliminate accidental expansions and offer a better gauge of whether the content has genuinely engaged the user.