Education

Learn everything you need to know about Rich Media, HTML5 and Google's ad product suite, at your own pace, with our interactive online courses.

Google Web Designer

Making HTML5 design simple

Show your expertise with building HTML5 creatives by earning the Google Web Designer Achievement! Google Web Designer enables you to build HTML5 ads easily and quickly, even if you're new to HTML5. Walk through the Learning path to learn the ins and outs of building HTML5 ads. When you're ready, take the exam to show you know your stuff. Pass with a score of 85% or greater and earn an Achievement that you can display proudly!

Take the learning path

Programmatic Fundamentals

Learn the basics of programmatic ad buying

Take the Programmatic Fundamentals eLearning in the Help Center to learn and master the basic concepts of programmatic ad buying, including how to:

  • Plan for your audience online
  • Design compelling creatives
  • Execute across technologies
  • Reach audiences across devices
  • Measure the impact
Get Certified

DoubleClick Rich Media Fundamentals

Learn the basics

If you're new to DoubleClick Rich Media (DRM) and DoubleClick Studio, DRM Fundamentals is your first step toward becoming an expert. With our eLearning course, you get easy access to online training right from your desk. The course covers:

  • An overview of Rich Media
  • An overview of the DoubleClick Studio workflow
  • HTML5 Rich Media
  • Dynamic creatives
  • Resolving common live issues
Get Certified

Studio Certification

Demonstrate your skills to potential clients

Enjoy the benefits of faster build and campaign turnaround times. Studio certified developers are listed on richmediagallery.com, and are the first to learn about new features, training opportunities and more.

Get Certified

Dynamic Solutions

Serve relevant, targeted ad content on every single impression

With DoubleClick Rich Media Dynamic Creative, you can leverage data signals to populate your creative’s content and optimize your creative on the fly.

Learn More

New Studio User Set-up

New to studio? See everything you need to get started here.

Courses

We have online courses you can take any time across the Google Ads product suite. All our courses are free but you'll only be able to access courses for DoubleClick products that you currently use, or for products that are open to the public. If you're an existing user but are having trouble accessing the eLearning, contact us at doubleclick-training@google.com.

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DoubleClick Digital Marketing Integration Guide

DoubleClick Digital Marketing (DDM) is an integrated ad technology platform powered by Google. Learn how all our products fit together to provide a seamless ads solution for you.

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Get started with Campaign Manager

DoubleClick Campaign Manager is Google's ad management and ad serving solution that helps agencies and advertisers manage the entire scope of digital advertising programs. In this training, you’ll learn the basics of ad serving and campaign management. This Learning path is only available via Academy for Ads.

LEARNING PATH

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Get started with Bid Manager

DoubleClick Bid Manager is the next-generation demand-side platform (DSP) from Google. Learn the basics of programmatic buying, demand-side platforms, and ad exchanges. In this training, you’ll learn how to manage your online marketing campaigns. This Learning path is only available via Academy for Ads.

LEARNING PATH

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DoubleClick Bid Manager Mobile Fundamentals

Learn how to plan mobile campaigns, create campaigns in Bid Manager, optimize campaigns, and more.

Elearning Exam

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DoubleClick Rich Media Fundamentals

Learn about rich media basics, the DoubleClick Studio interface, building rich media creatives, live issues, and dynamic creatives.

Elearning Exam

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DoubleClick Search Fundamentals

Learn the basics of DoubleClick Search interface navigation, campaign management, bulk-sheets and sync, reporting, and bid strategies.

Elearning Exam

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Get started with Ad Exchange

Learn the basics of DoubleClick Ad Exchange (AdX), including an overview of AdX, campaign management, real-time bidding (RTB), and programmatic buying. This Learning path is only available via Academy for Ads.

Learning Path

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DoubleClick Dynamic Creative

Learn the basics of DoubleClick Dynamic Creative for media agencies, including how to plan and launch dynamic campaigns, as well as how to choose and implement a dynamic creative strategy.

Elearning Exam

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Studio Certification

Demonstrate your skills to potential clients by becoming a certified partner and learn how to build advanced formats for DoubleClick Studio.

Learn More

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Get started with Google Web Designer

Learn how to use Google Web Designer, a free, professional grade authoring tool used for creating HTML5 ads.This Learning path is only available via Academy for Ads.

Learning Path

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AdWords Fundamentals

Learn about the basic and intermediate aspects of online advertising and AdWords, including the benefits of online advertising, how to set up and manage an AdWords campaign and how to measure and optimise your campaign's performance.

Elearning Exam

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Google Analytics Premium Fundamentals

Learn how Google Analytics works, review premium features, and get acquainted with Google Analytics reports.

Elearning Exam

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Video Advertising

Learn about the basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.

Elearning Exam