Display Benchmarks

Welcome to our display benchmarks tool!

Want to understand how your display campaigns compare to the rest of the industry? Or how different ad formats and sizes perform compared to each other? This tool lets you pull up-to-date industry benchmarks to help you better plan and measure the success of your display campaigns. Whether you're after average expansion rates for automotive creatives, expected Rich Media interaction rates for retail creatives from France or just the average click through rate for Entertainment ads from the US, we hope that you'll find this a truly useful resource and add it straight to your bookmarks bar!

To get started, check out our "How to" guide by clicking the HELP button to your right and start discovering.