Parallax Scroll
DoubleClick Rich Media
A parallax scroll effect creates an illusion of depth by allowing foreground and background assets to move at different speeds and directions adding to a user's immersion.By allowing an ad to harness a user's mouse position this parallax effect can take place when a user simply moves their mouse across a page or via the more traditional route of scrolling a page up or down.Are you certified and looking for something innovative?This solution is a new innovation from the DoubleClick Rich Media team which is currently in beta and has limited availability.If you are Studio Certified and interested in utilizing this solution or developing it further for your campaign, please contact your Rich Media Creative Technical Consultant for more information:dclk-drmtechnical@google.comWhile a solution is in beta, the production time may differ from DoubleClick’s other offerings. It’s recommended to allow 2-4 weeks for the integration of this solution within your campaign although timelines may differ.